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Purchasing hardware products

Update:24 Nov 2018
Summary:

Strengthen brand awareness and carry out brand promotio […]

Strengthen brand awareness and carry out brand promotion

Brand promotion is a powerful tool for the development of the company. The strong brand with high brand awareness, high premium ability, high brand loyalty and high value is the hidden value and core competitiveness of the hardware company. Nowadays, the concept of consumers has begun to change, and brand awareness has gradually increased. When purchasing hardware products, the brand has become the first factor in its decision to purchase.

Interpretation: The competition in the future market will become the competition of the brand.

The change of consumption concept, the sensibility turns to rational

With the advancement of people's living standards, the promotion of hardware product brands has become popular, and consumers' understanding of the hardware industry has also changed. In the past, vague consumption began to become clearer, abandoning the traditional perceptual consumption that only pays attention to appearance and style, and turned into rational consumption that emphasizes quality and grade.

Interpretation: Today, consumers are paying more and more attention to the hardware industry.